Why should I optimise my web site for search engines?

Search engines, like libraries, act as large central gateways, or portals, that manage all the information on the Internet. Over 70% of searches by people looking for company web sites and information on products and services are conducted via search engines. Therefore, every company that wishes to exploit their branding, sales and marketing efforts on the Internet by building a company web site - or a mini site for short term promotions - should also use search engine optimisation.

The business and marketing benefits of search engine optimisation...

	1.	You will increase your reach to your online market.
	2.	People on the Web will find it easier to find your company web site or your products and services.
	3.	Your web site will be better equipped to assisting your e-commerce sales and marketing activities.

We guarantee to gain first page submissions within all of the major UK search engines and will illustrate throughout the process our progress in achieving this.

For sites that are already in existence, our initial offering is the production of a search engine analysis report for as little as £100.00. This report will provide specific statistical information on the current search engine status of your website. The report will then make recommendations for improvement so as to optimise the site for maximum exposure. The decision lies with you as to whether you use Clarke Media to make the recommended changes or decide to make them in-house. This report can also be conducted on your competitors, or alternatively on an individual marketplace, to provide analysis for your own search engine optimisation campaign.


Using Clarke Media to optimise your website for Search Engines.

If your website was created by Clarke Media, then your site content will already be optimised for search engine purposes. If your website was not created by us then it is likely that this process will have to be conducted. click here to read more about our search engine copywriting service.

With the site copy-written for search engine, the next stage is to deal with the sites meta tags. These tags are utilised by most of the major search engines, however interpretation of these vary from one search engine to another, therefore this is an extremely precise and intricate process to undertake. This process will require input from you throughout and typically takes one two weeks to complete.

The final stage is the submission of the site to the various search engines. Clarke Media provide three levels of service for site submission which are highlighted below:

	1.	Weekly	250.00 per month
	2.	Fortnightly	200.00 per month
	3.	Monthly	150.00 per month

All submissions are conducted manually (not using automated software) and should be conducted for a period of no less than 6 months. The greater the Regularity of submission, the quicker and greater improves the final listing is likely to be. However, this cannot be guaranteed as it is subject to a number of other factors such as links to and from your site, volumes of visitors, and competitor search engine optimisation strategies.

To receive further information on our search engine optimisation service email us at seo@clarkemedia.co.uk or call 02082558127. Alternatively, if you would like to order a search engine optimisation report, or have your site optimised for search engines click here and complete our online search engine optimisation enquiry form.