Why should I optimise my web site for search engines?

Search engines, like libraries, act as large central gateways, or portals, that manage all the information on the Internet. Over 70% of searches by people looking for company web sites and information on products and services are conducted via search engines. Therefore, every company that wishes to exploit their branding, sales and marketing efforts on the Internet by building a company web site - or a mini site for short term promotions - should also use search engine optimisation.

The business and marketing benefits of search engine optimisation...

	1.	You will increase your reach to your online market.
	2.	People on the Web will find it easier to find your company web site or your products and services.
	3.	Your web site will be better equipped to assisting your e-commerce sales and marketing activities.

We guarantee to gain first page submissions within all of the major UK search engines and will illustrate throughout the process our progress in achieving this.

For sites that are already in existence, our initial offering is the production of a search engine analysis report for as little as £100.00. This report will provide specific statistical information on the current search engine status of your website. The report will then make recommendations for improvement so as to optimise the site for maximum exposure. The decision lies with you as to whether you use Clarke Media to make the recommended changes or decide to make them in-house. This report can also be conducted on your competitors, or alternatively on an individual marketplace, to provide analysis for your own search engine optimisation campaign.


Using Clarke Media to optimise your website for Search Engines.

If your website was created by Clarke Media, then your site content will already be optimised for search engine purposes. If your website was not created by us then it is likely that this process will have to be conducted. click here to read more about our search engine copywriting service.

With the site copy-written for search engine, the next stage is to deal with the sites meta tags. These tags are utilised by most of the major search engines, however interpretation of these vary from one search engine to another, therefore this is an extremely precise and intricate process to undertake. This process will require input from you throughout and typically takes one two weeks to complete.

The final stage is the submission of the site to the various search engines. Clarke Media provide three levels of service for site submission which are highlighted below:

	1.	Weekly	250.00 per month
	2.	Fortnightly	200.00 per month
	3.	Monthly	150.00 per month

All submissions are conducted manually (not using automated software) and should be conducted for a period of no less than 6 months. The greater the Regularity of submission, the quicker and greater improves the final listing is likely to be. However, this cannot be guaranteed as it is subject to a number of other factors such as links to and from your site, volumes of visitors, and competitor search engine optimisation strategies.

To receive further information on our search engine optimisation service email us at seo@clarkemedia.co.uk or call 02082558127. Alternatively, if you would like to order a search engine optimisation report, or have your site optimised for search engines click here and complete our online search engine optimisation enquiry form.

Copywriting site content for search engine optimisation.

Search engine optimisation (SEO) by itself cannot maintain a website’s rankings stability against the current market competition. Effective copywriting techniques are needed within every page (where you would like traffic directed to) to enhance stability. The old tactic of utilising keyword phrases throughout your site is no longer effective and with most search engines is considered spamming. SEO copywriting is not the same as copywriting a general market advertisement. Essentially, the purpose of writing for the search engines is to provide quality content pages for search engines to read and visitors to be interested in when they find a page.

With professional editorial and writing services and keywords strategically placed within a page, high rankings, stable and consistent results are what you can expect. For low to medium search terms or keywords Professional Search Engine Copywriting is your answer. For more competitive keywords, search engine copywriting technique provides required stability to assist with other optimisation. Forget spamming, copy write instead.

It is statistically proven and well-documented that copywriting technique is essential for any website to develop and harness the power of the search engines. Anyone can stack words within a page; the search engines know all about that and look for many other features within page copy and design. A well-written page by itself can improve website statistics by 100% and more. Our editorial and writing services will ensure your website maintains stability and high rankings for given non-competitive keyword terms within the major search engines.With every purchase we measure before and after website ranking statistics to demonstrate the effectiveness of how our search engine copywriting will affect your website. Each website is unique, and what works for one does not necessarily work for another. We completely analyse each page and then the site as a whole, as required, to ensure our copywriting techniques are the best for your website. Page text is currently the required element in every website to ensure stable, constant high rankings.

We offer copywriting consultancy services to guide you in this area. Following our consultation, we will then copy write the relevant materials. Call 020 8410 3225 or email copywriting@clarkemedia.co.uk for further details and costings.