Almost two-thirds of B2B marketers and more than one-half of B2C marketers claim that they plan to increase their use of email newsletters.

Email newsletters have proved to be one of the most valuable and cost-effective forms of online marketing. Marketers rate professionally done email marketing as having superior ROI to print, direct mail, outdoor, TV or radio advertising.

The chief benefits of email marketing are:

•Forge stronger relationships with customers.
•Drive sales while cutting costs.
•Increase subscriber base (prospects, members, etc.).
•Address & target each customer's unique needs.
•Build customer loyalty.
•Identify and retain your best customers.
•Deliver an unprecedented return on investment (ROI).

Statistics show that to reap rewards from Email Marketing, companies should look to be conducting a minimum of six email shots per year. Done correctly, the results are very cost-effective and provide tangible data illustrating success levels.

You can target a specific demographic, existing customers, or random data. Use the results obtained to improve future mailings.

The data can be provided by you or sourced by Clarke Media in line with your target audience. In either scanario we can advise you on you legal obligations with regards to email marketing, so to ensure that you comply with all aspects of email marketing legislature. Spam legislation especially should be a strong consideration in the sourcing of any date for email marketing. If you require any information on this area please email emaillegislature@clarkemedia.co.uk.

To see some examples of the email marketing that we have produced for our clients click here and view our portfolio. If you have a specific email marketing project in mind and would like a quotation, are considering the use of email marketing and would like some general advice, or would like to make a general enquiry with regards to email marketing please email emailmarketing@clarkemedia.co.uk or call 020 8410 3225.